- Business
- Pico Far East Holdings Limited (HKEX: 752), a leading global total brand activation agency, designs, fabricates and manages integrated brand experiences encompassing exhibition and event services; visual branding activation including museum and themed environments; meeting architecture activation; brand engagement through interactive digital experiences and disruptive technologies; event technology solutions such as registration, attendee tracking and engagement tools; experience data analytics via proprietary platforms like Experience Pulse and ExQ; and related services including property holding. The company leverages content, community, creative and data strategies to deliver multichannel experiential marketing campaigns for brands across business and consumer audiences in industries ranging from technology and automotive to energy and retail. Founded in 1969 and headquartered in Tai Po, Hong Kong, Pico operates through approximately 2,700 full-time staff across 36 cities in 22 countries, with key regions spanning Greater China (Mainland China, Hong Kong, Macau and Taiwan), Southeast Asia (Malaysia, Singapore, the Philippines and Vietnam), the Middle East (Bahrain, Oman, Qatar, Saudi Arabia and the UAE), the UK, the US and other international markets.
In recent developments, the Group reported record-breaking 2024 annual revenue of HK$6,327 million, up 18.8% year-over-year, with profit attributable to owners rising 56.8% to HK$357.6 million, driven by strong performances in the US, Middle East and Southeast Asia amid geopolitical trade shifts; it announced 2025 interim results showing revenue growth of 17.9% to HK$3,469.4 million and profit up 10.7% to HK$212.3 million. On May 31, 2024, Pico acquired the remaining 40% stake in Infinity Marketing Team, LLC (IMT) in California, achieving full ownership of the US-based experiential marketing specialist to bolster integrated solutions and client partnerships; it also divested its 45% interest in InfocommAsia Pte Ltd. in Singapore to refocus on core operations. Subsidiaries like MP International expanded through a prior acquisition of a significant stake in FUTR Group, enhancing trends and innovation capabilities in retail, marketing and commerce across Asia, Europe and the US, while ongoing investments in AI, data tools and sustainability underpin operational efficiency and ESG commitments.