- Business
- New Sparkle Roll International Group Limited New Sparkle Roll International Group Limited is an investment holding company principally engaged in the distribution of luxury automobiles and goods in Hong Kong and Mainland China. The company operates through three main segments: Auto Dealership, which distributes branded automobiles including Bentley, Lamborghini, and Rolls-Royce along with related after-sales services; Non-auto Dealership, which offers branded watches under PARMIGIANI, deLaCour BiTourbillon, and Buben & Zorweg; fine red wines under DUCLOT EXPORT, Maison Joanne Bordeaux, Ulysse Cazabonnie, Compagnie Medocaine Des Grands Crus, Domaine d’Eugénie, and Chateau D’Yquem; jewelries; audio equipment under Bang & Olufsen; menswear apparels and accessories under Corneliani; cigars and smoker’s accessories; silver and home articles; and health products; and Property Management and Others, which provides property management, rental, catering, money lending, and film development and investment activities. It also engages in ancillary services such as advertising, automobile parts trading, exhibition and consultancy, insurance agency, real estate consultation, magazine publication, and sales of consumer electronics. Incorporated in 1996 and headquartered at 23/F, China Huarong Tower, 60 Gloucester Road, Wan Chai, Hong Kong, the company formerly known as Sparkle Roll Group Limited changed its name in September 2021. Geographically, its operations focus on Mainland China and Hong Kong, targeting high-net-worth individuals and luxury consumers in the automotive, retail, and property sectors. Recent developments include the appointment of Mr. Li Yunjiu as an independent non-executive director effective June 12, 2025, joining the audit and nomination committees; an increase in equity investment in Bang & Olufsen A/S to approximately 10.97% as of September 30, 2025 through additional share acquisitions, with further purchases of 840,000 shares post-period; transfer of a T-mall online store to a brand owner; and ongoing legal actions to recover film investment principal amid postponed releases due to weak market sentiment.