AEON Stores (Hong Kong) Co., Limited operates general merchandise stores (GMS) primarily in Hong Kong and Mainland China, offering a comprehensive range of daily necessity merchandise including food, fresh and cooked products, household items, electrical appliances, fashion and casual wear, cosmetics, skincare and personal care products, health foods, and home décor. The company also sells imported goods mainly from Japan, such as kitchen utensils, stationery, glassware, and beauty products, alongside operating coffee shops, bakeries, amusement centers, and an online shopping platform, AEON Bulk Buy. Founded in 1985 and headquartered in Tsuen Wan, Hong Kong, AEON Stores is a subsidiary of AEON Co., Ltd and listed on the Hong Kong Stock Exchange since 1994.
In the past 1-2 years, AEON Stores has intensified its digital transformation and e-commerce development, leading to enhanced capabilities and operational efficiency. The company expanded its store network by opening new outlets such as small specialty stores under the Mono Mono brand and stores in the Greater Bay Area (GBA), including Zhongshan Fuyicheng and Guangzhou Baixin. It has also undertaken store revitalizations and renovations for the Guangzhou Baotai and Taiyangcheng stores. AEON renewed a significant Master Services Agreement with AEON Delight covering 2025-2027, reinforcing strategic partnerships. Additionally, AEON has been adopting advanced technologies like AI loss prevention systems, smart shopping carts, electronic price tags, and automated self-checkout and cash handling systems to improve customer experience and operational safety. The company continues leveraging the AEON Group’s supply chain to boost private brand sales and product differentiation while controlling costs and optimizing internal management to improve productivity amid challenging economic conditions in both Hong Kong and Mainland China markets. AEON Stores targets value-conscious consumers seeking quality and variety in daily necessities through physical and digital retail channels.