Pricer AB (publ) delivers advanced in-store digital solutions for retailers across the globe. The company specializes in electronic shelf labels, offering both fully graphic and segmented display units, alongside essential mounting accessories. Its comprehensive portfolio includes Pricer Plaza, a cloud-based platform that facilitates scalable management, monitoring, and seamless integration of in-store digital systems, now also accessible via Google Cloud Marketplace. Pricer also provides the integrated Pricer ESL Platform, powered by a robust two-way optical wireless communication system known for its speed and reliability. Further expanding its offerings, Pricer features ShelfVision, an AI-driven cloud camera system for retail insights, and Pricer Avenue, a dynamic powered rail system designed to enhance the shelf-edge experience with promotional capabilities. Serving a diverse global clientele including major grocery, DIY, and electronics retailers, Pricer conducts its sales through both direct channels and an extensive network of partners. Recent strategic agreements include a new framework with Coop Norge and a significant contract with IBM Federal for DeCA store modernization. Established in 1991, Pricer AB (publ) maintains its headquarters in Stockholm, Sweden.