- Business
- Bed Bath & Beyond Inc (Ticker: 0HMI.L) operates as an e-commerce affinity marketing company focused on home goods and furnishings in the United States and Canada; the company offers furniture, bedding, and bath essentials; patio and outdoor furniture, area rugs, tabletop and cookware, décor, storage solutions, jewelry, watches, and fashion under the Bed Bath & Beyond, Overstock, Zulily, and buybuy BABY brands; it also provides add-on services including warranties, shipping insurance, installation, access to home loans, business advertising on its platforms, Marketplace for third-party sellers, international sales support via third-party logistics, and supplier Oasis integration for inventory and multi-channel fulfillment management; products and services are delivered through e-commerce platforms accessible via mobile applications at bedbathandbeyond.com, bedbathandbeyond.ca, overstock.com, and zulily.com, supplemented by direct mail, search engine marketing, display ads, affiliate marketing, email campaigns, and social media promotions. Founded in 1997 and headquartered in Murray, Utah, the company serves homeowners, renters, families, and institutional customers across consumer discretionary sectors including specialty retail and home improvement, with approximately 610 employees led by CEO Marcus Lemonis. In recent developments, Bed Bath & Beyond Inc changed its name from Beyond Inc in August 2025; it entered a strategic partnership with The Brand House Collective (formerly Kirkland’s) in October 2024, acquired Kirkland’s intellectual property and brand assets for approximately $10 million, and announced a definitive $26.8 million acquisition of The Brand House Collective on November 24, 2025, expected to close in early 2026, forming the Beyond Retail Group division under CEO Amy Sullivan to oversee omnichannel operations including merchandising, stores, digital commerce, and customer experience across its brands, while closing 40 stores and targeting over $20 million in cost savings through efficiencies in systems, logistics, and merchandising; this builds an "Everything Home" omnichannel model reviving physical retail presence.