- Business
- The Clorox Company (NYSE: CLX; LSE: 0I0J) manufactures and markets a broad portfolio of consumer and professional products focused on cleaning, disinfecting, health, wellness, household essentials, lifestyle items, and international offerings. The company operates through four primary segments: Health and Wellness, which includes home care cleaning and disinfecting products such as bleach, clog removers, and laundry additives under brands including Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Poett, and Formula 409, as well as professional cleaning products under CloroxPro and Clorox Healthcare; Household, encompassing bags and wraps, cat litter, and grilling products under Glad, Fresh Step, and Kingsford; Lifestyle, featuring food, water filtration, and natural personal care items under Hidden Valley, Brita, Burt's Bees; and International, providing similar products outside the U.S. under brands such as Clorinda, Chux, Poett, and Ever Clean. Products are sold to consumers, professionals, retailers, and institutions in more than 100 countries across approximately 25 countries and territories where the company maintains operations.
Founded in 1913 and headquartered at 1221 Broadway in Oakland, California, The Clorox Company targets households, commercial facilities, healthcare providers, and food service operators with its trusted brands emphasizing hygiene, sustainability, and convenience.
In recent developments, the company completed the divestiture of its Better Health Vitamins, Minerals and Supplements (VMS) business, including brands such as Natural Vitality, NeoCell, Rainbow Light, and RenewLife, along with associated facilities in September 2024 to streamline its portfolio and support the IGNITE growth strategy; divested its Argentina operations to Apex Capital in April 2024, rebranded as Grupo Ayudin, while retaining Latin America research and development capabilities; and announced in February 2025 the wind-down of the Glad bags and wraps joint venture with Procter & Gamble effective January 31, 2026, with plans to acquire P&G's 20% interest at fair market value to enable full control, streamlined operations, and accelerated innovation under the IGNITE framework. Additional updates include a new supply agreement with Vizient for CloroxPro cleaning products in May 2025, a quarterly dividend increase to $1.24 per share, and ongoing investments in digital capabilities, ERP system transitions, and sustainability initiatives amid recovery from the 2023 cyberattack.