Electronic Arts Inc.
0IFX.L
London Stock Exchange205.13
USD
-0.75
- -
Electronic Arts Inc.
0IFX.L
(London Stock Exchange)
Recent
price
205.13
P/E
ratio
- -
div
yld
- -
ROIC.AI
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in mil. unless spec.- Similar Companies
- Business
- Electronic Arts Inc. is a global leader in digital interactive entertainment, specializing in the development, marketing, publishing, and distribution of video game software, content, and online services for consoles, personal computers, and mobile devices. Founded in 1982 and headquartered in Redwood City, California, the company offers core products and franchises including EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, EA SPORTS™ Madden NFL, Need for Speed™, Titanfall™, Plants vs. Zombies™, and EA SPORTS F1®, spanning multiple genres such as sports, action, simulation, and racing. EA operates worldwide, serving a broad consumer base across various gaming platforms. In terms of recent major changes, Electronic Arts has realigned its organizational structure into two main divisions—EA Sports and EA Entertainment—to streamline focus on both sports gaming and wider entertainment experiences. EA has also partnered strategically with Stability AI to co-develop transformative generative AI models, tools, and workflows aimed at enhancing creativity and accelerating game development processes. In 2024 and 2025, the company launched several notable titles and updates including EA SPORTS FC 24 with the advanced SAPIEN technology for realistic player modeling, EA SPORTS Madden NFL 24 with improved gameplay realism through FieldSENSE, and EA SPORTS UFC 5 featuring high-fidelity graphics and animation. Furthermore, EA announced an agreement to be acquired by an investor consortium led by the Public Investment Fund, Silver Lake, and Affinity Partners in a $55 billion all-cash deal expected to close by mid-2026, representing a significant strategic shift toward private ownership. The company also continues to operate numerous acquired studios, including the 2021 acquisition of mobile game developer Playdemic Studios in the UK, and maintains an extensive portfolio of brands supported by ongoing investments in technology and innovation. EA's business segments focus on interactive game experiences for diverse markets, leveraging its global online communities and storytelling capabilities to enhance player engagement and expand its reach internationally. Overall, Electronic Arts is positioned as a leading technology-driven entertainment provider with a comprehensive suite of interactive products and strategic initiatives supporting sustained growth and innovation.