Planet Fitness, Inc.
0KJD.L
London Stock Exchange51.44
USD
-0.62
- -
Planet Fitness, Inc.
0KJD.L
(London Stock Exchange)
Recent
price
51.44
P/E
ratio
- -
div
yld
- -
ROIC.AI
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in mil. unless spec.- Similar Companies
- Business
- Planet Fitness, Inc. is a franchisor and operator of fitness centers headquartered in Hampton, New Hampshire, founded in 1992. The company operates through three primary segments: Franchise, Corporate-Owned Clubs, and Equipment. It franchises and operates Planet Fitness-branded fitness centers across the United States, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain, serving approximately 20.7 million members through about 2,795 clubs as of late 2025. The Franchise segment includes sales and operations of franchised clubs, the Corporate-Owned Clubs segment involves management of company-owned gyms primarily in the US, Canada, and Spain, and the Equipment segment handles the sale of fitness equipment to franchisee-owned clubs. Planet Fitness focuses on providing a high-quality fitness experience characterized by its signature Judgement Free Zone® environment, emphasizing accessibility and a welcoming atmosphere rather than intimidating gym settings. Its core product offerings consist of gym memberships across various tiers including the Classic Card, with recent pricing adjustments marking the first increase in over 25 years. The company also manufactures, sells, and leases fitness equipment catered to its franchisees and corporate clubs, including the introduction of new strength training equipment reflective of changing consumer preferences toward strength and functional training. Recent strategic developments include a substantial refinancing transaction announced in late 2025 to issue up to $850 million in new senior secured notes, aimed at optimizing capital structure amid ongoing expansion efforts. The company has accelerated club openings with an expectation of approximately 140 to 150 new locations in 2024 and beyond, supporting its position as a fast-growing fitness franchisor globally. Notably, franchisee consolidation occurs with significant acquisitions such as Easy Mile Fitness acquiring 17 locations to expand in the Pacific Northwest and Ohana Growth Partners growing its footprint in Michigan, indicative of ongoing franchisee-led market expansion. Planet Fitness also continues to refine its brand, enhance member experience, and adjust product offerings to meet evolving fitness trends, particularly an increased emphasis on strength training equipment and workouts favored by younger demographics. Planet Fitness operates within the global health and fitness industry, targeting a broad customer base seeking affordable and accessible gym memberships. Its business model blends franchising with corporate operations and equipment sales, maintaining a significant presence across North America, parts of Latin America, Australia, and Europe, positioning it as one of the largest and fastest-growing franchisors and operators of fitness centers worldwide. The company’s latest initiatives and financial strategies underscore its commitment to growth, innovation, and enhancing shareholder value in a competitive fitness market.