Harley-Davidson, Inc.
0QYY.L
London Stock Exchange25.02
USD
-0.04
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Harley-Davidson, Inc.
0QYY.L
(London Stock Exchange)
Recent
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25.02
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div
yld
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ROIC.AI
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in mil. unless spec.- Similar Companies
- Business
- Harley-Davidson, Inc. designs, manufactures and sells premium heavyweight motorcycles, including cruiser, touring, trike, adventure touring and sport models such as Street Glide Ultra, Pan America 1250 ST, Low Rider S, Sportster S, Nightster, Breakout, Heritage Classic, Fat Boy and Street Bob; offers parts, accessories, apparel, licensing merchandise and general products; and provides financial services including retail loans and dealer inventory financing through Harley-Davidson Financial Services. The company, founded in 1903 and headquartered in Milwaukee, Wisconsin, operates manufacturing facilities in York, Pennsylvania; Menomonee Falls and Tomahawk, Wisconsin; Manaus, Brazil; and Rayong, Thailand, with sales through approximately 1,400 independent dealerships worldwide targeting motorcycle enthusiasts, experienced riders and lifestyle consumers primarily in North America, Europe, Asia Pacific and Latin America. Recent developments include the January 2025 launch of the new Street Glide Ultra long-haul touring model and Pan America 1250 ST adventure sport motorcycle alongside six refreshed cruiser models featuring updated Milwaukee-Eight 117 powertrains and technology; an August 2025 strategic partnership with KKR and PIMCO involving the sale of minority equity stakes and residual interests in securitized consumer loans generating over $230 million in proceeds to create a capital-light financial services model; and announcements for 2026 entry-level models including the sub-$6,000 Sprint motorcycle and smaller-displacement cruisers aimed at younger demographics and international markets.