- Business
- XXL ASA operates as a leading Nordic sports and outdoor goods retailer, offering a broad range of sports equipment, sportswear, apparel, footwear, and accessories through large-format stores and e-commerce platforms; core products include equipment and clothing for running, football, golf, water sports, racket sports, ice hockey, fitness with treadmills, rowing machines, food supplements, nutrition; baselayers, outerwear, casual wear, sportswear, swimwear for men, women, children, lifestyle and winter shoes; outdoor and hunting gear such as tents, lavvos, sleeping bags, backpacks, cooking equipment, climbing gear, firearms, ammunition, binoculars, optics, knives, axes for fishing, wilderness living, camping; skis, poles, clothing for cross-country, downhill skiing, snowboarding; bikes including hybrid, mountain, city, electric models for children, women, men, plus helmets, shoes, parts, clothing; tech-sport products like sport watches, action cameras, drones, GPS, headphones, loudspeakers, sunglasses, pulse meters, power banks, cycle computers. Founded in 2000 and headquartered in Oslo, Norway at Strømsveien 245, the company conducts operations primarily in Norway, Sweden, and Finland via websites xxl.no, xxl.se, xxl.fi, targeting broad consumer segments with a one-stop-shop model emphasizing comprehensive selection at low prices; it employs around 4,220 people and includes subsidiaries like XXL Grossist Norge AS and XXL Europe GmbH in Switzerland. In recent major developments, Frasers Group Plc completed its mandatory offer in June 2025, acquiring over 92% of shares for NOK 10 per share following a preliminary control announcement in May 2025, establishing XXL ASA as a subsidiary amid liquidity issues, supply chain delays, and turnaround challenges; the company underwent delisting from Oslo Bors in July 2025 with trading suspension, compulsory acquisition of remaining shares, and an extraordinary general meeting; additionally, a CEO change occurred in June 2025 alongside financial consents for creditor transfers under secured loans.