- Business
- Davide Campari-Milano N.V., trading as Campari Group, is an Italian multinational company active since 1860 in the branded beverage industry. The company manufactures and distributes a diversified portfolio of over 50 premium and super-premium alcoholic brands, including spirits, wines, and non-alcoholic apéritifs. Its core product categories encompass aperitifs such as Campari and Aperol; agave spirits including Espolòn tequila; whiskeys and rums with flagship brands Wild Turkey and Appleton Estate; cognacs and champagnes like Courvoisier and Grand Marnier; as well as other renowned brands including SKYY vodka, Cinzano, and Forty Creek whisky. Campari Group operates 22 manufacturing facilities worldwide, including distilleries and bottling plants, and markets its products in approximately 190 countries, with a direct distribution network in 26 countries primarily across Europe, the Americas, Australia, and China.
The company’s most significant recent corporate development is the completion of the acquisition of Courvoisier S.A.S. from Beam Suntory Inc. in April 2024, valued at approximately €1.2 billion. This strategic acquisition expanded Campari's portfolio notably in the cognac segment, including comprehensive production facilities, warehouses, vineyards, and aging cellars, enhancing the group's premium spirits offerings and supporting future brand development. To finance this transaction, Campari conducted a substantial capital increase and debt issuance totaling €1.2 billion, involving a consortium of international banks. Alongside this acquisition, Campari Group launched a new regional distribution model for China to strengthen its route-to-market strategy and enhance brand penetration in this key growth market.
Operating within the global spirits industry, Campari Group targets diverse customer segments worldwide with products spanning multiple beverage categories. The group employs approximately 4,000 people and maintains subsidiaries and distribution networks across Austria, Belgium, Germany, Italy, Luxembourg, Russia, Switzerland, the UK, Ukraine, Argentina, Brazil, Jamaica, Mexico, the United States, Australia, and China. Headquartered in Milan, Italy, the company continues to prioritize innovation and expansion in high-potential regions while maintaining its historical legacy and global brand recognition. The Group’s business performance remains robust with a focus on operational efficiency and expanding premium brand penetration worldwide.