- Business
- Hengan International Group Company Limited Hengan International Group Company Limited (SEHK:1044), founded in 1985 and headquartered in Jinjiang, Fujian Province, People's Republic of China, operates as an investment holding company primarily engaged in the manufacture, distribution, and sale of personal hygiene products across China and internationally through its subsidiaries. The company conducts business through four main segments: Sanitary Napkin Products, offering brands such as 七度空間 (QVII) with premium lines including Tianshan Cotton series sanitary napkins, pants-style Sweet Dream Pants (萌睡褲), ultra-thin and pants-style series, pantiliners, and overnight pants; Disposable Diapers Products, featuring premium baby diapers under Q- MO (奇莫) with magic breathing technology, Anerle (安兒樂) sports pants-style diapers, and adult incontinence products under Elderjoy (安而康); Tissue Paper Products, encompassing pocket handkerchiefs, box and soft tissue papers, kitchen towels, and wet wipes under Hearttex (心相印) including the innovative Fluffy Cube TAD technology series and high-margin wet wipes that exceeded RMB1 billion in revenue in 2024; and Others, including household products like skin care items, first-aid products, paper cups, dishwashing liquids, plastic bags, food wrap film, and disposable gloves under brands such as Homeline (家来纳), Bamboo π (竹π), Space7, Cheris (悦适), Pino (便利妥), and operations from its Malaysian subsidiary Wang-Zheng Group producing fiber-based products under P Love and Carina brands. Geographically, the group maintains extensive operations in mainland China with 35 production bases and 535 sales branches, alongside exports to 63 countries and regions, and a growing international presence in Southeast Asia via Wang-Zheng. In recent developments, the company advanced its omni-channel strategy in 2024, boosting e-commerce and new retail sales proportion to 34.1% of total revenue with 8.0% growth amid intensified competition, launched premium product upgrades like Tianshan Cotton surpassing RMB400 million in sales and Q- MO reaching 43.5% of diaper sales with 20.1% growth, expanded wet wipes into diverse segments achieving 30.7% revenue surge, enhanced production capacity to 1,630,000 tonnes annually with new facilities in Hubei Xiaogan and Guangdong Yunfu coming online and further expansions planned for 2025, rebranded Anerle for modern consumer needs, signed celebrity ambassadors including Zhao Jinmai for 七度空間 and Xiao Zhan for Hearttex, and maintained stable dividends at RMB1.40 per share despite a 4.6% revenue dip to RMB22.67 billion, positioning for revenue stability and gross profit recovery in 2025 through premiumization, cost controls, and channel penetration.