Celestial Asia Securities Holdings Limited
1049.HK
Hong Kong Stock Exchange0.93
HKD
+0.01
- -
Celestial Asia Securities Holdings Limited
1049.HK
(Hong Kong Stock Exchange)
Recent
price
0.93
P/E
ratio
- -
div
yld
- -
ROIC.AI
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in mil. unless spec.- Similar Companies
- Business
- Celestial Asia Securities Holdings Limited (SEHK: 1049), an investment holding company incorporated in 1993 and headquartered at 28/F Manhattan Place, 23 Wang Tai Road, Kowloon Bay, Hong Kong, operates as a multi-faceted service conglomerate primarily in Hong Kong and the People's Republic of China. The group engages in retailing through its Pricerite Group, which sells furniture, household goods, electrical appliances, food, pet accessories, and tailor-made furniture under brands including Pricerite Home, TMF, SECO, Pricerite Food, and Pricerite Pet via a network of chain stores; investment management via CASH Algo Finance Group (CAFG), managing a commodities futures fund and advising equity and CTA portfolios such as the CASH Multi Strategy Fund, CASH Prime Value Equity Fund, and Qunbo Multi Strategy Select Fund; and other financial services through CASH Financial Services Group (CFSG), providing online and traditional brokerage of securities, options, futures, leveraged foreign exchange contracts, mutual funds, and insurance-linked investment products, as well as margin financing, money lending, corporate finance, asset management, fund investment, financial advisory consultancy, payment gateway, treasury management, and cryptocurrency brokerage. The company targets modern consumers in investment, wealth management, home improvement, lifestyle, personal enjoyment, and mobile internet services, with operations emphasizing customer interests, technology, and innovation across its segments. Recent developments include the issuance of convertible bonds totaling HK$40 million in June and August 2025 under general and specific mandates to independent subscribers and controlling shareholder Cash Guardian Limited for general working capital to support retailing operations; the launch of the "Pricerite | Creations" brand in 2025 for tailor-made furniture and renovation services targeting public housing residents; expansion into eCommerce platforms such as HKTV Mall and JD.com; strategic enhancements to the CASH Prime Value Equity Fund mandate to include stock lending, derivatives, and futures; initiation of a new virtual assets thematic strategy; closure of two underperforming Pricerite stores for operational efficiency; and cessation in October 2025 of discussions on a potential transaction involving CFSG equity interests, with no binding agreement entered.