Will Smart Co Ltd (175A.T) provides IT solutions and software development services focused on the mobility sector in Japan, offering comprehensive support from consulting and problem identification to software and hardware development, delivery, and ongoing maintenance. Founded in 2012 as a Zenrin DataCom internal venture and headquartered in Tokyo, the company operates primarily in two segments: Mobility, which targets mobility industry clients with services such as the Will-MoBi DX platform, car-sharing systems including narimobi, EV battery charging and fleet management systems, ride-sharing support, and AI-powered solutions like Customer Count AI for bus passenger analysis; and Import, serving import-related industries. Its offerings also encompass AI services integrating optimal technologies for system and hardware solutions with data analysis, digital signage for commercial facilities, airports, and bus stops, cloud system development with full lifecycle support, and data science services for DX enablement across public transportation, logistics, and tourism sectors.
The company delivers package products alongside customized consulting, solution proposals, and bespoke development tailored to client challenges in evolving mobility markets, serving customers in transportation, regional governments, and businesses nationwide in Japan.
Recent developments include a July 2025 business alliance with NTT Docomo to integrate systems for d Car Share, enabling one-stop participation in car-sharing services; technical provision in November 2025 to Goal Co's new Arc brand for cloud-based key issuance systems; hosting of the Will Smart Mobility DX Conference in August 2025 for public-private collaboration on regional transport; and announcement of its Mid-Term Vision 2030 in August 2025 emphasizing mobility social realization in rural areas.