- CEO
- Chi Fai Choy
- Full Time Employees
- 221
- Sector
- Consumer Defensive
- Industry
- Household & Personal Products
- Address
- Office E, EGL Tower Hong Kong HK Hong Kong
- IPO Date
- Sep 12, 2016
- Business
- Ausupreme International Holdings Limited operates as a health and personal care products company, focusing on the retail and wholesale distribution of health supplements, skincare, and related beauty and nutrition products through its brands and private-label offerings in Hong Kong, Mainland China, Macau, and Singapore, with additional consumer health and wellness categories featured in its portfolio. The company maintains a business model centered on brand management and development, sales and marketing, consumer preferences analysis, sales network development, and product delivery, leveraging a one-stop service approach to integrate after-production activities for its products. Headquartered in Hong Kong, the company is listed on the Hong Kong Stock Exchange under the ticker 2031.HK and traces its origins to a founding year that aligns with its established market presence in the health and personal care sector. Its core product families include beauty and nutrition items, brain and eye development products, immunity-enhancing formulations, skeletal and men's health supplements, and botanical detox offerings, distributed under multiple brand names such as Golden Hive, Organic Nature, and Top Life. The company’s geographic footprint encompasses key markets in Greater China and Southeast Asia, with a distribution emphasis across Hong Kong, Mainland China, Macau, and Singapore, supported by partnerships and channel expansions aimed at strengthening retail and e-commerce presence. Recent strategic moves include partnerships and alliances within the health and wellness space, expanded product launches within its health and personal care lines, and ongoing efforts to scale distribution networks and brand portfolio, reflecting an emphasis on growth in consumer health categories and international market penetration. The business operates within the health and wellness industry, with subsidiaries and potential parent company relationships structured to support brand development, product diversification, and regional expansion, and remains engaged in ongoing marketing campaigns and channel optimization to drive revenue growth and profitability. This description reflects the company’s public-facing profile as presented in market disclosures and industry references, noting its focus on health supplements, personal care products, and related wellness offerings under its branded and private-label strategies.