Shanghai Chicmax Cosmetic Co., Ltd.
2145.HK
Hong Kong Stock Exchange26.16
HKD
-1.26
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Shanghai Chicmax Cosmetic Co., Ltd.
2145.HK
(Hong Kong Stock Exchange)
Recent
price
26.16
P/E
ratio
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div
yld
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ROIC.AI
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in mil. unless spec.- Similar Companies
- Business
- Shanghai Chicmax Cosmetic Co., Ltd. engages in the research, development, manufacture, and sale of multi-brand cosmetics products, primarily operating in Mainland China and expanding internationally. Founded in 2002 and headquartered in Shanghai, the company offers an extensive product portfolio across skincare, maternity and childcare, washing and personal care, and makeup categories. Its principal brands include KANS, One Leaf, Baby Elephant, KYOCA, newpage, ARMIYO, TAZU, and asnami, supplying products such as foundations, lipsticks, skincare treatments, cleansing and care items, maternal and baby care products, and dermocosmetics. Shanghai Chicmax operates through direct sales, online retail partnerships, wholesale distribution, and international exports to over 30 countries, including key markets like the United States, Japan, and Southeast Asia. Recent strategic developments include the launch of new brands and product lines, notably in cleansing and hair care with the KYOCA brand, and makeup with the NAN beauty brand, developed jointly with a makeup artist, as well as the forthcoming launch of the Dan Cai color cosmetics brand co-founded with a renowned stylist. The company continues to expand its multi-brand matrix with a broader strategic layout focusing on six major sectors: mass skincare, maternal and baby skin care, cleansing and personal care, makeup, dermocosmetics, and premium skincare. This expansion supports business growth in both domestic and international markets. Shanghai Chicmax has demonstrated robust financial growth, with reported revenue exceeding RMB 6.7 billion in recent years and growth driven by brand upgrades, expanded product categories, and increased sales channels. The KANS brand remains the revenue leader, showing substantial increases in revenue across all channels, including online direct sales and offline distributors. The company invests heavily in research and development, allocating hundreds of millions of RMB annually to product innovation and sustainable manufacturing, with approximately 40% of products containing organic ingredients. The company leverages a dual-channel sales strategy combining e-commerce with offline retail to capture a wide consumer base, backed by strategic partnerships and collaborations that enhance brand appeal and market penetration. Its operational model emphasizes innovation, sustainable growth, and international expansion, aiming to position Shanghai Chicmax as a leading global cosmetics player while championing Chinese domestic cosmetic brands on the world stage. Overall, Shanghai Chicmax Cosmetic Co., Ltd. is a comprehensive cosmetics manufacturer and marketer, focused on diversified product lines across skincare, makeup, maternity and baby care, and personal care sectors, with ongoing strategic initiatives to expand brand presence and product offerings internationally, supported by significant R&D investment and a wide distribution network. The company maintains a commitment to innovation and sustainability as it navigates competitive pressures in the global cosmetics market.