- CEO
- Zhang Tao
- Full Time Employees
- 457
- Sector
- Technology
- Industry
- Hardware, Equipment & Parts
- Address
- Building 1 Yizheng JS People's Republic of China 211400
- IPO Date
- Mar 24, 2026
- Business
- Jiangsu New Vision Automotive Electronics Co., Ltd. operates as a leading provider of in-vehicle visual and cockpit technologies, focusing on windshield head-up display (W-HUD), augmented reality head-up display (AR-HUD), camera-monitor systems (CMS), and related transparent pillar/window display solutions. The company combines proprietary hardware design with software-driven HMI to deliver integrated visual solutions for automotive OEMs and suppliers, positioning CyberLens (windshield HUD) and CyberVision (AR-HUD) as its core offerings alongside full-stack verification, testing tools, and related visual technologies. Headquartered in Yizheng, China, the company operates manufacturing and R&D facilities with additional development and customer service footprints across China to support domestic and regional automotive programs. Jiangsu New Vision Automotive Electronics was founded in 2015 and concentrates on advancing digital and visual driving experiences, working with major Chinese automakers and global partners to deliver HUD, AR-HUD, CMS, and transparency-based display solutions that enhance driver information access, situational awareness, and overall vehicle intelligence. The business segments concentrate on automotive electronics, advanced visualization, and human-machine interface systems, with product lines spanning W-HUD, AR-HUD, CMS, transparent A-pillar components, and transparent vehicle window displays, supported by testing and validation solutions. The company emphasizes a vertically integrated approach, combining optics, display hardware, sensor integration, and intelligent software to create immersive cockpit experiences for vehicles. Recent strategic movements include expansion of manufacturing capacity and R&D capabilities to support broader adoption of HUD and AR-HUD technologies in the Chinese market and select international collaborations, along with ongoing partnerships with leading OEMs and tier-one suppliers to accelerate deployment of visual cockpit solutions in new model programs. The latest corporate developments involve continued product line enhancements, strategic collaborations to integrate more advanced AR content and driver-assistance features, and ongoing expansion of service networks to strengthen post-sale support and integration services for customers deploying CyberLens, CyberVision, CMS, and related display technologies.