- Business
- Geo Holdings Corporation engages primarily in the amusement and reuse businesses in Japan. The company operates GEO shops specializing in rental and sale of in-home amusement software including DVDs, CDs, game titles, and books; 2nd STREET stores that buy and sell second-hand lifestyle items such as clothing, furniture, electronic devices, household appliances, and hobby goods; JUMBLE STORE, focused on used clothing and fashion items; and GEO MOBILE stores selling pre-owned mobile devices. It also provides store management support, wholesales rental music packages, imports and wholesales clothing and accessories, produces and distributes digital content including e-publications and online gaming, manages websites and software development, and trades in used farm equipment, antiques, and artworks. The company operates over 2,000 locations in Japan and sells products through both physical stores and e-commerce platforms. Founded in 1989 and headquartered in Nagoya, Japan, the company targets consumers in the entertainment, second-hand goods, and digital content sectors. Major recent changes include a planned trade name change to 2nd RETAILING Co., Ltd. effective October 1, 2026, and strategic initiatives to enhance operational efficiency through structural reforms, strengthen purchasing capacity by collaborating with pawnbrokers and purchasing businesses, and expand the buying network from individual customers. The company is also focused on integrating physical and digital sales channels to boost e-commerce and reuse sales by product category, diversifying its business portfolio with digital content and off-price businesses beyond reuse, and pursuing corporate governance strengthening under a holding company structure to improve profitability and long-term growth stability. Geo Holdings continues to optimize its capital structure, aiming to deliver shareholder returns with a focus on medium- to long-term earnings stability across Japan, the United States, and Taiwan markets.