Keep Inc.
3650.HK
Hong Kong Stock Exchange1.99
HKD
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Keep Inc.
3650.HK
(Hong Kong Stock Exchange)
Recent
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1.99
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ROIC.AI
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in mil. unless spec.- Similar Companies
- Business
- Keep Inc. is an integrated fitness-focused technology and consumer platform that operates an online and offline ecosystem for fitness services and fitness-related products. It provides self-branded fitness devices and associated gear; online membership and paid content comprising pre-recorded courses and live-streamed classes; and advertising services connecting online audiences to offline campaigns, supplemented by software development and investment activities. Headquartered in Beijing, China, with operations spanning online channels and retail partnerships that reach multiple geographies, Keep Inc. collaborates with brand partners and retailers to offer a holistic fitness experience. Main products and services - Self-branded fitness hardware and devices: smart bikes, treadmills, wearables, and related fitness equipment; accessories and compatible smart technologies - Complementary fitness products: apparel, gear, nutrition, and other fitness lifestyle items - Online membership and paid content: access to pre-recorded fitness courses, live-streamed classes, personalized curriculums, and curated program libraries - Advertising services: online-to-offline advertising solutions and brand campaigns - Software development: platform technologies supporting content delivery, e-commerce, and personalization - Investment activities: strategic investments and portfolio management related to fitness and digital health Latest major company changes - Strategic partnerships and alliances enhancing content distribution and device integration across fitness ecosystems - New product launches expanding the functional nutrition and wearable device lineup - Expanded supply chain capabilities to support faster product introductions and broader regional availability - Reorganization or branding initiatives aligning product segments under an integrated “Active Fitness + Daily Life” lineup - Ongoing expansion of online content offerings and monetization through memberships and paid services Additional context - Industry: consumer fitness, digital health, and wellness technology - Business segments: Self-branded Fitness Products; Online Membership and Paid Content; Advertising and Others - Target markets: fitness enthusiasts, health-conscious consumers, professionals seeking at-home wellness solutions - Geographic operations: primarily Asia-Pacific and international e-commerce reach, with distribution through online store and wholesale channels - Founding year and headquarters: established in 2010, with headquarters in the United States and/or China depending on corporate structure for Keep entities; note that the brand operates across multiple jurisdictions - Subsidiaries/parent relationships: operates as an integrated platform with brand-specific product lines and potential group-level investment activities Note: While the company maintains a broad fitness and digital content platform, recent public disclosures highlight continued expansion of the product lineup and an emphasis on integrating hardware with digital content and advertising services to broaden addressable consumer segments.