- Business
- China Harmony Auto Holding Limited is an investment holding company primarily engaged in the sale of luxury and ultra-luxury automobiles and provision of comprehensive after-sales services. The company offers a diversified portfolio of automotive brands including Rolls-Royce, Bentley, Ferrari, Maserati, Lamborghini, BMW, MINI, Audi, Volvo, Land Rover, Lexus, Jaguar, Lincoln, Alfa Romeo, and DENZA among others. Its product and service offerings encompass new vehicle sales; after-sales services such as car financing and insurance, decoration supplies, car beauty treatments, second-hand car transactions, and car rentals; as well as used car and electric vehicle (EV) sectors. The company operates more than 40 4S centers, multiple showrooms, and service centers primarily in Mainland China, but with an expanding footprint across Hong Kong, Southeast Asia, Australia, Japan, and more recently into Europe including the UK and France.
Founded and headquartered in Zhengzhou, Henan Province, China, China Harmony Auto Holding Limited has strengthened its market position by forming strategic global partnerships, notably with BYD Company, a leading Chinese automobile manufacturer. These partnerships facilitate the distribution and after-sales service of new energy vehicle brands such as BYD and DENZA, reflecting the company's strategic shift toward the intelligent new energy vehicle market. In 2024 and 2025, the company significantly expanded its operations, adding 29 new sales and service outlets in the first half of 2025 alone. A major recent development includes a HK$150 million asset acquisition by its indirect subsidiary, executed with internal funding to support growth and operational expansion. The company also completed a stake sale in an overseas EV unit to its chairman, underpinning its strategy to enhance global new energy vehicle business presence.
China Harmony Auto Holding Limited, listed on the Hong Kong Stock Exchange under ticker 3836.HK, experienced a 60.6% increase in new vehicle sales and a 29.1% rise in revenue in the first half of 2025, alongside a RMB97 million improvement in adjusted net profit during the same period. These operational and financial milestones underline the company's commitment to sustainable growth and solidify its position as a leading player in the luxury automobile sales and new energy vehicle sectors across multiple international markets. The company employs over 4,400 staff and continues to innovate in service offerings while expanding its geographic reach.
Thus, China Harmony Auto Holding Limited operates within the automotive retail and services industry, with a focused business segment on luxury and premium passenger vehicles and new energy vehicles, targeting affluent consumers and expanding into international markets. Its growth strategy emphasizes market penetration in Mainland China while aggressively developing overseas markets through strategic partnerships and acquisitions. This approach positions the company as a comprehensive provider in the evolving automotive ecosystem with a strong presence in both traditional luxury and emerging electric vehicle markets.