- Business
- INTAGE HOLDINGS Inc. operates as a marketing research and consulting company primarily in Japan and internationally, providing data-driven solutions across consumer goods, healthcare, and business intelligence segments; headquartered in Tokyo, Japan, the company was founded in 1960 and changed its name from INTAGE Inc. in October 2013. The firm offers core products and services including nationwide consumer panel surveys such as SCI capturing purchasing behaviors of approximately 70,000 panelists for foods, beverages, and household items; nationwide retail store panel surveys aggregating POS data from around 6,000 retailers covering pharmaceuticals, consumer goods, and over-the-counter drugs; custom research encompassing online, qualitative, non-verbal, and offline methods like Internet surveys, group interviews, eye-tracking, and mystery shopping; marketing support for consumer goods manufacturers, advertisers, and durable goods firms; healthcare solutions featuring prescription data analysis, marketing research for over-the-counter and prescription drugs, and contract research organization services; as well as business intelligence offerings like software development, system operation, data center management, AI model development, and business process outsourcing for industries including pharmaceuticals, manufacturing, and services. INTAGE HOLDINGS operates subsidiaries across Asia including China and Thailand locations in Shanghai, Guangzhou, Beijing, and Bangkok, serving clients such as consumer goods manufacturers, pharmaceutical companies, government agencies, and IT firms; as of October 2023, it functions as a subsidiary of NTT DOCOMO, Inc. Recent developments include the June 2024 agreement for Alfresa Holdings Corporation to acquire all shares of a new company established via an incorporation-type split of INTAGE Healthcare Inc.'s contract research organization business for 2.5 billion yen, completed in September 2024 to bolster clinical development and post-marketing surveillance capabilities; the issuance of the INTAGE GROUP REPORT 2024 in March 2025 outlining strategic paths toward 2030 under the 14th Medium-Term Management Plan; and ongoing enhancements to panel surveys and AI-driven services supporting management strategies amid a focus on information infrastructure and cross-segment research integration.