- CEO
- Jaspreet Mathur
- Full Time Employees
- 12
- Sector
- Communication Services
- Industry
- Advertising Agencies
- Address
- 9454 Wilshire Blvd. Beverly Hills CA United States of America 90212
- IPO Date
- Nov 8, 2012
- Business
- Limitless X Holdings Inc. (OTCQX: LIMX; formerly VYBE) operates as a direct-to-consumer e-commerce platform specializing in health, wellness, beauty, skincare, and lifestyle products; it produces, markets, and sells dietary supplements, nootropics, sports nutrition, and functional gummies under brands including NZT-48 (nootropic), NZT-48 Lions Mane, NZT-48 For Her, One Shot, Divatrim, Glucose 1, TruKeto, Keto Trim, Regal, A1 Keto, Xanquil, FPS, Icon Muscle, Sexgod, Athlete Pharm, BodyCor, Amarose (beauty/skincare), Smilz, and Hemp AM/PM (vapor, hemp, CBD); recent additions encompass the Limitless Gummies Collection such as NZT-48 NAD+ Gummies, HYDR8 Creatine + Hydration Gummies, SuperShrooms Smart Focus Gummies, SuperFoods SuperGreens Blend Gummies, and SuperSlim GLP-1 Boosting Gummies, alongside Oneshot Nootropic Pre-Workout. The company, founded in 2021 and headquartered at 9777 Wilshire Blvd. #400, Beverly Hills, California, also provides digital marketing, social media, print design, and direct-to-consumer services through subsidiaries Limitless X, Inc. and Prime Time Live, Inc., targeting consumers in the United States with plans for global expansion including a strategic India and Asia launch in 2026. Recent developments include a ticker symbol change to LIMX in November 2024 to align with branding for mental wellness, metabolic health, and fitness products; a new e-commerce site launch in September 2025 with multi-channel product expansion; Q3 2025 operational highlights advancing branding and marketing initiatives; $100,000 strategic funding from Chairman and CEO Jaspreet Mathur in July 2025 followed by a $250,000 bridge loan; conversion of $3.3 million debt to perpetual preferred equity; partnerships such as with PokerGo and sponsorships including Floyd Mayweather and World MMA Awards; and formation of HealthMD subsidiary for wellness strategy amid entry into entertainment, regenerative skincare, television, real estate, and international distribution.