- Business
- KeePer Technical Laboratory Co., Ltd. specializes in the development, manufacture, and sale of automotive surface protection products and car care chemicals. Its core product offerings include proprietary car coatings, car-wash chemicals, cleaning products, and related equipment, supported by advanced chemical technologies designed to provide durable paint protection and premium auto detailing. The company operates a dual business model with a B2B segment supplying automotive coating materials and car-wash chemicals to dealers and service providers, and a B2C segment managing a network of KeePer LABO car-care and car-wash specialty stores, both company-owned and franchised, across Japan. Founded in 1962 and headquartered in Nagoya, Japan, KeePer targets automotive aftermarket customers through a comprehensive suite of services including paint protection, meticulous interior detailing, and bodywork restoration.
In the last 1-2 years, KeePer Technical Laboratory has expanded its footprint significantly, opening multiple new KeePer LABO stores nationwide, including recent launches in Sendai, Miyagino, Ichikawa, Yabashira, Shinagawa, and Nagoya, aiming to reach 200 stores by fiscal year ending June 2026. The company also introduced innovative products such as the TREX KeePer coating and a Golf Club Cleaner in partnership with Golf5. Strategic shifts include a channel reorientation away from gas-station-centric markets toward expanding LABO store openings and strengthening new-car dealer channels, thus increasing proposal opportunities at the point of vehicle sale. This pivot supports sustainable volume growth and margin improvements, reinforced by investments in personnel and equipment to boost productivity and operating standardization. KeePer reported strong sales performance, with a 12.2% revenue increase and a 16.3% operating profit rise projected for fiscal 2025, marking an eighth consecutive year of double-digit growth. Its operations are predominantly domestic within Japan, backed by proprietary technologies and professional training programs for consistent service quality.
KeePer Technical Laboratory is recognized as a leader in automotive surface chemistry and detailing services in Japan, continuously innovating in coatings and expanding its retail presence while maintaining strong financial performance through integrated technology development and channel expansion strategies.