Net Marketing Co. Ltd. engages in advertising and media services, providing strategy planning, operation services, and digital marketing solutions primarily in Japan and internationally. The company operates the Omiai dating and matchmaking app as part of its core product offerings. Founded in 2004 and headquartered in Tokyo, Japan, Net Marketing serves a diverse client base with online business consulting and marketing services. The product portfolio includes digital advertising campaigns, media buying and planning, content production, and application development related to marketing operations.
In recent major developments, Net Marketing Co. Ltd. became a subsidiary of Macbee Planet, Inc. following an acquisition completed from With Inc. in January 2023 for ¥5.4 billion. This acquisition represents a significant strategic shift, aiming to leverage synergies in digital marketing and advertising services. Additionally, in late 2022, the company underwent a reverse stock split as part of a takeover bid process, resulting in the delisting of its shares from the Tokyo Stock Exchange. Post-acquisition, Net Marketing continues to expand its digital strategy planning capabilities, enhancing its technological services across its advertising and media operations.
Net Marketing operates primarily in the advertising services industry, focusing on digital marketing solutions, client-specific strategy planning, and media services, targeting corporate clients and consumers through its Omiai app platform. The company has a notable presence in Japan with a growing footprint internationally, fostered by its parent company Macbee Planet, Inc. Its operational segments include digital media strategy, matchmaking applications, and consulting services aimed at improving marketing effectiveness for its clientele.