- Business
- Liuliumei Co., Ltd. operates as a fruit snack producer and distributor, focusing on plum-based products and related fruit snacks, with a diversified range sold domestically and regions abroad through a combination of retail and distribution channels. The company is headquartered in Wuhu, Anhui Province, China, and was founded in 1999.
Main products and services
- Dried plum snacks: various dried plum formats, seasonings, and value-added dried fruit products under Liuliumei brand
- Prune-based products: prune snacks and related prune-derived items including confectionery and functional snack lines
- Plum jelly and plum-based beverages: plum jelly products and plum concentrate offerings
- Plum gummies and plum-based treats: gummy formulations and other fruit-based candy items
- Plum tea concentrate and functional beverages: plum-derived tea concentrates and related beverage formats
- Electrolyte-infused jelly products and other value-added plum-based products: specialty formulations for hydration and wellness
- Private-label and co-manufacturing capabilities: production for third parties and brand extensions within the fruit snack category
- Distribution and retail services: direct-to-consumer online channels, regional supermarkets, membership stores, snack shops, and distributor networks
- Brand management and product development: ongoing R&D for new plum-based flavors, textures, and packaging formats
Latest major company changes
- Strategic brand expansion and product diversification: broadened product lines across dried fruit, plum jelly, gummies, and beverage concentrates to capture broader snacking occasions
- Channel and distribution enhancements: expanded sales network domestically and pursued international market exploration to increase reach and brand visibility
- Corporate branding and name history: transitioned from its former corporate identity to Liuliumei Co., Ltd. to align with current product emphasis and market positioning
- Partnerships and potential alliances: engaged in collaborations to broaden distribution and accelerate market entry, including partnerships with retailers and distributors in key markets
- Organizational refinements: implemented structural and organizational adjustments to support growth, supply chain optimization, and capacity expansion over the last 1–2 years
- Product launches and new formats: introduced new plum-based product formats and series within the three major categories (dried plum snacks, prune-based products, and plum jelly)
Industry context and segments
- Industry: packaged foods, with a focus on fruit snacks and specialty plum products
- Segments: dried fruit snacks, plum-based confectionery, beverages and concentrates, functional/health-oriented plum products
- Target markets: domestic Chinese market with growing focus on international expansion; retailers, supermarkets, membership clubs, snack stores, and online channels
- Geography: primarily China (Anhui province; nationwide distribution) with exploration of international markets
Subsidiaries and corporate relationships
- Primary entity: Liuliumei Co., Ltd. (ticker: 6658.HK on the Hong Kong Stock Exchange)
- Parent/affiliate structure: operates within a corporate framework under Liuliumei branding with distribution partnerships and potential co-manufacturing arrangements; details on specific subsidiaries not publicly disclosed in the provided materials
Note: This description reflects the most up-to-date publicly available information on Liuliumei Co., Ltd. as of 2026, including product scope, strategic movements, and geographic footprint based on primary sources and market disclosures.