Star Plus Legend Holdings Limited engages in retail, IP creation and operation, and related media activities in the People’s Republic of China. The company develops and sells health management and skincare products through a network of distributors, sub-distributors, and e-commerce channels; it creates and manages celebrity IPs and provides planning and management services for the production of media contents and events, including licensing IPs and selling related products; it also participates in media content creation such as IP program production planning and event management, production of digital and AI content, online trading management, restaurant management, and investments in music concerts and other events. Star Plus Legend Holdings maintains its corporate presence as an investment holding group with operations primarily anchored in the PRC, supported by a diversified portfolio that includes product development, brand licensing, and content production. The company is headquartered in Kunshan, China, and was founded in 2017, with a Cayman Islands domicile for corporate structure. Core product and service categories include New Retail and health management product lines; skincare and beauty products; celebrity IP management and licensing; media content creation and production services; event planning and management; digital and AI content production; on-line trading management; restaurant management; and investments in live entertainment and music events. The company targets consumers across Mainland China and leverages celebrity IPs to drive product and content monetization through offline distribution networks and online platforms. Recent developments include partnerships and strategic alliances to expand its IP ecosystems, expansions in product lines, and ongoing efforts to diversify beyond core health and skincare into pet-related products and other consumer goods, alongside ongoing media content initiatives and IP management activities. Founders and executive leadership oversee international corporate structure, with main operations concentrated in PRC jurisdictions and ancillary corporate governance managed through its Cayman Islands registration. The description presents a comprehensive view of Star Plus Legend Holdings Limited’s activities, governance framework, and growth trajectory across its core segments and geographies.