Eternal Beauty Holdings Limited
6883.HK
Hong Kong Stock Exchange2.03
HKD
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Eternal Beauty Holdings Limited
6883.HK
(Hong Kong Stock Exchange)
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2.03
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ROIC.AI
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in mil. unless spec.- Similar Companies
- Business
- Eternal Beauty Holdings Limited, an investment holding company listed on the Hong Kong Stock Exchange (6883.HK), engages in the retail, wholesale, and distribution of perfumes, skincare products, color cosmetics, personal care products, eyewear, and home fragrances primarily in China, including Hong Kong and Macau. Founded in 1987 and headquartered in Kowloon Bay, Hong Kong, the company serves online retailers, chained cosmetics specialty stores, individual cosmetics stores, beauty salons, brand boutique stores, and chained or individual eyewear stores through direct sales channels, retailer channels, and distribution networks; it sells products offline via self-operated stores and online via e-commerce and social media platforms across over 400 cities with more than 100 self-operated points of sale and 8,000 retailer points of sale. As of September 30, 2025, its diversified external brand portfolio comprises 74 brands across pricing tiers and features, including perfumes from 53 brands (such as Hermès, Van Cleef & Arpels, Chopard), home fragrances from 22 brands, skincare from 17 brands, personal care from 10 brands, eyewear from 8 brands, and color cosmetics from 6 brands (such as Albion, Laura Mercier); it also operates one self-owned brand, Santa Monica, offering perfumes and eyewear. Eternal Beauty Holdings Limited operates as a subsidiary of Eternal International (BVI) Co., Ltd. and ranks as the largest perfume group in China (excluding brand-owner groups) by retail sales. In recent developments, the company listed on the Hong Kong Stock Exchange on June 26, 2025, raising approximately HK$883 million to HK$960 million through its initial public offering at HK$2.80 to HK$3.38 per share to support self-owned brand development (including Santa Monica), direct sales expansion, digital transformation, brand enhancement, and working capital; in the third quarter of 2025, it established a strategic cooperation with Swiss luxury skincare brand Swiss Perfection, securing exclusive distribution rights for its products in mainland China, Hong Kong, and Macau to expand its premium skincare portfolio, elevate brand barriers, and boost market competitiveness; additionally, in August 2025, it released a white paper on fragrance market trends emphasizing emotional wellness opportunities and plans to open its first fragrance experiential flagship store in Hong Kong in Q2 2026.