- Business
- Pu'er Lancang Ancient Tea Co., Ltd. primarily engages in the development, manufacturing, and sale of Pu’er tea products along with other tea categories including black tea, green tea, white tea, and flavored teas. The company operates several product lines under the brands 1966, Tea Mama, and Iland Tea, catering to diversified consumption scenarios from daily drinking to business banquets. Its product portfolio includes classic Pu'er tea and innovative tea-based beverages, supported by abundant raw material reserves sourced from ancient tea plantations in Yunnan, China. The company markets its products mainly in Mainland China, Hong Kong, Macau, Taiwan, and international markets such as Southeast Asia, Germany, France, Japan, and Korea. Founded in 1966 and headquartered in Pu’er City, Yunnan Province, the firm leverages deep expertise and a rich history in tea cultivation and processing.
In recent developments, Pu'er Lancang Ancient Tea executed a significant private placement in late 2023, raising approximately HK$59 million (US$7.5 million) by issuing new shares at a discount to support business development and working capital needs. The company faced operational challenges including a net loss of RMB 308 million in 2024 reversing prior profits, leadership changes, and a temporary suspension of shares that was lifted in mid-2025. It has restructured its sales network to integrate online platforms like Tmall, JD.com, and live streaming on Douyin alongside traditional distribution channels. The company also expanded its key account channels by partnering with membership-based supermarkets and well-known tea beverage manufacturers. Executive team changes occurred recently with resignations and redesignations effective late 2025, reflecting ongoing strategic shifts to strengthen management and operational focus.
Overall, Pu'er Lancang Ancient Tea Co., Ltd. operates in the food and beverage industry, specifically focused on premium tea products and tea-related beverages. It combines traditional Pu’er tea craftsmanship with modern marketing and distribution strategies. Its business segments include raw tea sales, finished Pu’er tea, and tea beverages marketed to a broad base of consumers and commercial clients. The company continues to pursue brand development, product diversification, and market expansion while managing financial recovery and operational stability. Its strategic partnerships and financing activities in the last two years aim to bolster growth and sustainability in the competitive tea market.