Smoore International Holdings Limited engages primarily in the research, design, development, manufacture, and sale of electronic atomization products, specializing in vaping devices and components. The company's core offerings include closed system electronic vaping products, heat-not-burn (HNB) tobacco products, and atomization components supplied to tobacco companies, independent vaping companies, and retail clients globally. Smoore operates key brands such as FEELM, which provides vaping solutions with advanced ceramic heating technology; VAPORESSO, known for its electronic vaping devices; and METEX, focusing on HNB atomization technologies. The company also offers OEM and ODM services, supply chain management, research and development, and marketing and branding services to partners worldwide. Founded in 2009 and headquartered in Shenzhen, China, Smoore operates across more than 70 international markets including North America, Europe, and Asia.
In recent years, Smoore has significantly expanded its product portfolio and market presence through strategic partnerships and product innovations. In 2024 and 2025, the company launched numerous new device models tailored to diverse consumer preferences and strengthened its compliance and cybersecurity standards with innovations like the SolaXCloud Security Strategy. The company announced approval of its near-term science-based targets by the Science Based Targets Initiative (SBTi) in 2025, underscoring its commitment to sustainability. Smoore reported record quarterly revenues in 2025, driven by growth in heat-not-burn and electronic vaping segments along with expansion in its self-branded business. Operational advancements included expanding sales channels internationally, collaborating more closely with key customers, and enhancing channel operation services involving marketing and branding. In 2025, Eve Energy received approval to reduce its shareholding in Smoore, reflecting a dynamic shareholder structure and capital strategy. The company continues advancing its position as the world’s leading atomization product manufacturer with a focus on innovation, regulatory compliance, and global distribution expansion.