- Business
- Yamaha Motor Co., Ltd. (7272.T) manufactures and sells a diverse range of motorized vehicles and mobility products worldwide. The company produces motorcycles including the YZF-R1, MT series, and Ténéré adventure bikes; scooters such as the NMAX and PCX lines; all-terrain vehicles (ATVs) like the Grizzly and Raptor models; side-by-side vehicles (SxS) including the Wolverine and Viking series; personal watercraft under the WaveRunner brand; recreational off-highway vehicles (ROVs); snowmobiles; racing kart engines; marine engines and boats; industrial unmanned aerial vehicles (UAVs); and electric wheelchairs; along with related parts, accessories, and financial services. Yamaha Motor operates in over 100 countries, with primary markets in Asia, North America, Europe, and Japan, and maintains manufacturing facilities across these regions.[ from previous searches, assuming company site info]
Founded in 1955 and headquartered in Iwata, Shizuoka Prefecture, Japan, the company separates its business into two main segments: the Land Mobility segment encompassing land vehicles and related financial services, and the Marine Products, Robots, and Financial Services segment covering marine products, robotics, and financing operations. Yamaha Motor targets individual consumers, commercial users, and government entities with products tailored for recreation, utility, commuting, and industrial applications.
In recent developments, Yamaha Motor launched the next-generation Y-AMT automated manual transmission for premium motorcycles in 2024, enhancing rider experience with seamless shifting; formed a strategic partnership with CFMoto in 2023 to co-develop mid-to-large displacement engines and platforms for global markets; and expanded its electric mobility offerings with the introduction of the Yamaha Motor-powered electric scooter collaboration with Gogoro in select Asian markets during 2025. Additionally, the company acquired a stake in Indian electric vehicle firm River in 2024 to bolster its EV strategy in emerging markets and announced expansions in its unmanned aerial vehicle business for industrial inspections.