- Business
- YONEX Co., Ltd. manufactures and sells sporting goods worldwide, with a focus on badminton, tennis, and golf equipment; badminton products include racquets, shuttlecocks, strings, apparel, shoes, and bags; tennis and soft tennis offerings encompass racquets, strings, apparel, shoes, bags, and balls; golf equipment comprises woods, irons, putters, shafts, apparel, shoes, bags, and accessories; the company also manages golf courses. Founded in 1946 and headquartered in Bunkyo-ku, Tokyo, Japan, YONEX operates through subsidiaries including YONEX CORPORATION in North America, YONEX U.K. LIMITED, YONEX GmbH in Germany, YONEX TAIWAN CO., LTD., YONEX SPORTS (CHINA) CO., LTD., YONEX INDIA PRIVATE LIMITED, YONEX TECNIFIBRE CO., LTD. in Thailand, and YONEX Precision Machinery Co., Ltd. in Japan, serving markets across Asia, North America, Europe, and beyond. Recent developments include the appointment of Alyssa Yoneyama as president in April 2022, who leads the Global Growth Strategy; expansion of manufacturing with a new badminton racquet and strings factory in Tateyama, Toyama Prefecture announced in March 2025 and a new tennis racquet factory at the Nagaoka site starting operations in December 2025; appointment of LaNiece Douglas as president of YONEX CORPORATION (North America) in June 2025 to drive U.S. growth; a strategic share buyback of up to 1,184,000 shares announced in November 2025; continuation of its 10-year partnership as Official Stringing Partner with the Australian Open in 2025; and launch of the exclusive 2024-2025 World Collection.