- CEO
- Max Strandwitz
- Full Time Employees
- 110
- Sector
- Consumer Cyclical
- Industry
- Leisure
- Address
- KemistvAegen 1B Täby Sweden 183 79
- IPO Date
- May 18, 2023
- Business
- Mips AB (publ) (Ticker: MPZAF) develops, manufactures, and sells patented helmet-based safety systems featuring the Mips low-friction layer, which enables multi-directional impact protection by mimicking the brain's natural defense against rotational forces; the company operates on an ingredient brand model, licensing its technology to global helmet manufacturers for integration into various helmet categories including sports helmets (bike, snow, equestrian, team sports, climbing, snowmobiling, and white-water rafting), moto helmets (on-road, off-road, scooter, snowmobiling, car driving, and high-speed travel), and safety helmets for construction, manufacturing, mining, oil industries, military, police, and rescue services. Founded in 1996 and headquartered in Täby, Sweden, near Stockholm, Mips conducts research and development in collaboration with the KTH Royal Institute of Technology and Karolinska Institute, with manufacturing of components handled by sub-suppliers in China and a subsidiary established there to support customer processes; the company maintains a unique testing facility in Stockholm and serves markets in North America, Europe, Asia, Australia, and Sweden across consumer discretionary and leisure products sectors. Recent strategic developments include partnerships with Husqvarna for forestry helmets launched in 2024 and MSA Safety for the first Mips-equipped industrial hardhat introduced in 2024-2025; in Q2 2025, Mips announced endorsements from motorsport athletes such as Jorge Prado; the company reported strong Q3 2025 results with net sales up 10% to SEK 135 million (19% organic growth) and year-to-date sales up 14% to SEK 386 million (22% organic), while reaffirming long-term ambitions to exceed SEK 2 billion in annual net sales by 2029.