Fad International Company (9589.SR) engages in the retail and wholesale trading of women's dresses and related accessories under its proprietary brands Vivid Flair London and Femi9; it offers a broad range of fashion products including clothes, fabrics, bags, suitcases, shoes and accessories, leather goods, artificial and natural perfumes, cosmetics, makeup, lotions and sunglasses for men, women and children, marketed through physical stores and an e-commerce platform. The company, founded in 1999 and headquartered in Jeddah, Saudi Arabia, primarily serves the consumer discretionary sector with operations spanning the GCC and Middle East regions, including the Kingdom of Saudi Arabia, United Arab Emirates, Bahrain and Egypt. In recent developments, Fad International debuted on the Nomu parallel market of the Saudi Exchange in November 2023; approved a 50% cash dividend distribution for fiscal year 2024 in May 2025; appointed Eyad Abdullah Mashat as managing director and CEO alongside new board and committee formations effective May 2025; and plans a SAR 2 million statutory reserve transfer to retained earnings with a SAR 1.97 million reserve transfer vote scheduled for December 2025.