NetEase Cloud Music Inc. NetEase Cloud Music Inc. (9899:HK), a subsidiary of NetEase, Inc., operates as an investment holding company primarily engaged in providing online music and social entertainment services in China. The company runs its flagship NetEase Cloud Music platform, offering online music streaming, membership subscriptions, digital album and song sales, content sublicensing, and online advertising; it also provides social entertainment through live streaming platforms such as LOOK Live Streaming, social networking services including Sheng Bo and Yin Jie, and sales of virtual items. Founded in 1999 and headquartered at Room 1201, Block A, Hangzhou International Expo Center, No. 353 Benji Street, Hangzhou, China, NetEase Cloud Music Inc. focuses on the domestic Chinese market with approximately 1,330 employees. In November 2024, the company changed its name from Cloud Music Inc. to NetEase Cloud Music Inc. and completed related corporate registration; it recently expanded content through strategic partnerships, including agreements with Korean labels like JYP Entertainment for K-pop, production companies for K-drama soundtracks, Modern Sky Entertainment for domestic genres such as rap and rock, and Western artists in electronic, hip-hop, folk, and rock music. Additionally, collaborations with NetEase's gaming and online education divisions, such as Youdao Dictionary, integrate music features to enhance user experiences across platforms.