Shandong Fengxiang Co., Ltd. engages in the research, development, breeding, slaughtering, processing and sale of white-feathered broiler chicken meat products in China and internationally. The company produces and sells processed chicken meat products including ready-to-cook items, marinated and breaded products; raw chicken meat products such as whole chickens, chicken breasts, wings, drumsticks and other cuts; chicken breeds; and other products, marketed under the Fovo Foods, iShape and Wu Genglu brands to food service and industrial customers, quick-service restaurants, food retailers through direct sales, distributors and online channels. Shandong Fengxiang operates principally from facilities in Shandong province with exports to Japan, Malaysia, Europe, the Middle East, South Korea, Mongolia and Singapore.
Founded in 2010 and headquartered in Liaocheng, Shandong province, People's Republic of China, the company listed on the Main Board of The Stock Exchange of Hong Kong Limited in July 2020 under ticker 9977 and functions as a subsidiary of PAG Capital Limited following its completion of privatization.
In 2025, PAG and affiliates completed the acquisition and privatization of Shandong Fengxiang through a merger by absorption effective July 31, with implementation unconditional following shareholder approvals at an extraordinary general meeting on July 24 and subsequent withdrawal of listing, involving cash payments totaling approximately CNY 549.56 million at prices around CNY 1.85 per share.