Pop Mart International Group Limited
9992.HK
Hong Kong Stock Exchange150.70
HKD
-0.30
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Pop Mart International Group Limited
9992.HK
(Hong Kong Stock Exchange)
Recent
price
150.70
P/E
ratio
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div
yld
- -
ROIC.AI
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in mil. unless spec.- Similar Companies
- Business
- Pop Mart International Group Limited engages in the design, development, and sale of pop toys, operating primarily in China, Hong Kong, Macao, Taiwan, and internationally. The company’s core product offerings include blind boxes, figure toys, ball-jointed dolls (BJD), MEGA collectibles, plush toys, and other intellectual property (IP)-related products. Pop Mart owns proprietary artist IPs such as THE MONSTERS, MOLLY, SKULLPANDA, and CRYBABY, alongside licensed IPs. The company distributes its products through retail stores, roboshops, online channels including Tmall, Douyin, and its own platforms, wholesale channels, and exhibition activities. It also provides internet technology services and operates theme parks and IP experience centers. Founded in 2010 and headquartered in Beijing, China, Pop Mart serves a global market with an integrated operation platform covering IP incubation, product design, retail, theme parks, and digital entertainment. In the past 1-2 years, Pop Mart has experienced rapid growth driven by global expansion and product diversification. In H1 2025, revenue surged over 200% year-on-year to RMB 13.876 billion, surpassing full-year 2024 revenue, supported by strong domestic and international sales growth. Notably, international revenue grew over 400% year-on-year, with expanding store presence in Asia-Pacific and the Americas, targeting major tourism retail locations and airports. The company increased its overseas store count with plans to exceed 200 stores worldwide by year-end 2025. Product-wise, Pop Mart shifted its revenue mix significantly, with plush toys surging over 1200% year-on-year to become the highest revenue contributor, driven by popular characters such as LABUBU. The MEGA collectible category also grew substantially, and the company enhanced its luxury brand collaborations. Operational improvements included faster inventory turnover, higher member loyalty with a customer base of over 59 million, and online channel leadership during major shopping festivals. Pop Mart International Group continues to leverage its strong IP portfolio and retail network to capture growing demand in collectible pop culture products, while aggressively expanding its international footprint as a strategic growth engine. Its multi-channel distribution system and complementary digital and experiential offerings position it as a prominent player in the global designer toy and pop culture market.