Fashion Bel Air S.A. (ALFBA.PA) designs, manufactures and markets ready-to-wear women's clothing and accessories in France. The company offers an extensive range of apparel including blouses, shirts, shorts, tops, pants, dresses, tee shirts, sweatshirts, sweaters, vests, jumpsuits, skirts, jeans, jackets and coats; it also provides complementary accessories such as shoes and bags under the Belair Paris brand. Products are distributed through its e-commerce platform and a network of physical retail shops targeting fashion-conscious women seeking elegant and trendy styles.
Founded in 1990 and headquartered at 210 Rue Saint Denis, Paris, 75002, France, the company operates primarily in the consumer discretionary apparel retail sector with 49 employees led by CEO Franck Sitruk.
In recent developments, Fashion Bel Air continues to launch seasonal collections, including the Fall-Winter 2025 line with private sales offering up to 50% discounts, and maintains its listing on Euronext Growth Paris while pursuing strategic distribution expansions such as partnerships with major retailers like Galeries Lafayette.