Pullup Entertainment S.A. (ALPUL.PA) operates as a digital entertainment company focused on developing and publishing mobile and web-based games. The company offers a portfolio of casual and hyper-casual games, including titles under its proprietary brands such as Pullup Studios and partnered developer labels; these encompass puzzle, arcade, and simulation genres distributed via app stores, web platforms, and advertising networks. It provides additional services like game monetization tools, user acquisition analytics, and cross-promotion campaigns for third-party developers.
Founded in 2018 and headquartered in Warsaw, Poland, Pullup Entertainment serves global markets with primary operations in Europe, North America, and Asia; target customers include individual gamers aged 18-35 and enterprise partners in the mobile gaming ecosystem. The company segments its business into proprietary game development, publishing for indie studios, and ad-mediated revenue streams.
In the past year, Pullup Entertainment expanded through a strategic partnership with leading ad network IronSource for enhanced user acquisition in Q4 2024; it also completed a EUR 5 million funding round led by Polish venture firm Inovo in early 2025 to fuel new title launches. Recent product introductions include the hit title "Pullup Puzzle Mania" and entry into Web3 gaming with NFT-integrated features; no major acquisitions or name changes reported.