Angling Direct PLC is a United Kingdom-based omni-channel specialist fishing tackle and equipment retailer. The company offers a comprehensive range of fishing-related products including bait and additives; bait accessories; bait boats; bait boxes; bait making equipment; barrows and trolleys; bedchairs; bite alarms; bivvies and shelters; bivvy accessories; buckets and riddles; catapults; chairs; clothing; cooking equipment; fish care products; files; fly fishing accessories; fly storage; gift cards; indicators; lighting; luggage; nets; tools; umbrellas; among other fishing tackle and gear. It markets these products under multiple categories such as match and coarse fishing, predator fishing, specialist fishing, fly fishing, sea fishing, and carp fishing through its network of retail stores and an online platform. Angling Direct also sells its own product range under the Advanta brand.
The company operates primarily in the UK with a network of 53 retail stores and a significant online presence, serving anglers across the country and parts of Europe. It has established the MyAD proposition, Europe's largest fishing club, with over 409,000 members as of early 2025, representing significant growth from the previous year. Founded in 2004 and headquartered in Norwich, Norfolk, Angling Direct PLC has grown through organic expansion and strategic acquisitions, including three UK retail businesses acquired in the past year, along with opening three new store locations. The company also continues to invest in its omni-channel capabilities and customer loyalty programs.
Recent developments include record UK sales driven by the expansion of the MyAD membership platform, continued capital deployment to meet medium-term growth objectives, and scaling its physical store footprint to 53 locations. Angling Direct has also returned capital to shareholders through an ongoing share buyback program, indicative of its strong operational performance and confident outlook. The company's strategic focus remains on enhancing the omni-channel customer experience and expanding its market reach within the specialist fishing tackle industry. Angling Direct PLC is listed on the AIM market under the ticker ANG.L.