- CEO
- Songvit Titipoonya
- Full Time Employees
- 344
- Sector
- Industrials
- Industry
- Rental & Leasing Services
- Address
- 149 Moo 3 Theparak Road Mueang Samut Prakan Thailand 10270
- IPO Date
- Mar 30, 2017
- Business
- Synergetic Auto Performance Public Company Limited (ASAP.BK) operates as a car rental and automotive services provider in Thailand. The company offers vehicle rental services including short-term and long-term car leases for business and leisure customers; fleet management solutions; automotive maintenance and repair services; and performance enhancement products such as tuning parts and accessories for imported vehicles. It primarily serves corporate clients, tourists, and individual consumers in the transportation and automotive aftermarket segments, with operations concentrated in major Thai cities including Bangkok, Phuket, and Chiang Mai.
Founded in 2015 and headquartered in Bangkok, Thailand, the company focuses on premium imported car rentals and synergies between leasing and performance upgrades. ASAP targets mid-to-high-end markets, emphasizing reliable mobility solutions and customized vehicle modifications.
In recent developments, the company expanded its fleet with new electric and hybrid vehicle offerings in 2024 to align with Thailand's green mobility initiatives; formed a strategic partnership with a leading Japanese automaker for exclusive rental access to performance models in early 2025; and completed a funding round in mid-2025 to support regional expansion into Cambodia and Laos. These moves reflect ASAP's shift toward sustainable automotive services and cross-border growth.