As Commercial Industrial Company of Computers and Toys S.A. As Commercial Industrial Company of Computers and Toys S.A. (ASCO.AT) engages in the manufacturing, importation, and distribution of toys and related products primarily in Greece, with operations extending to Cyprus and Romania. Founded in 1990 and headquartered in Oreokastro, Thessaloniki, Greece, the company offers an extensive portfolio exceeding 1,500 products across diverse categories including Educational toys such as scientific games, family board games, and toy computers; Bebe items comprising baby blocks, cotton dolls, and rattles; Art and Creative Toys featuring puzzles, karaoke kits, and drawing sets; Boy-oriented products like sports games, Black & Decker tool sets, action figures, and majorettes; Room Decoration encompassing furniture, pillows, play tents, and floor puzzles; Seasonal offerings such as school accessories, summer toys, carnival costumes, and toy vehicles; and Girl products including the Lilou doll range, Tefal toy kitchen sets, and Disney accessories. It also imports children's clothing and toys under licensing agreements with brands like Walt Disney and Warner Bros., while operating a network of approximately 1,800 points of sale supported by a dedicated logistics center; the company maintains a workforce of around 89-91 employees. Recent strategic developments include the initiation of an equity buyback plan announced on March 4, 2024, with tranche updates reported as of June 2024, alongside exclusive distribution agreements with Artsana Spa and expansions into new sales channels that contributed to sales growth in Romania offsetting minor declines elsewhere during the first half of 2024; these initiatives supported a 9-month EBITDA increase to EUR 4.9 million and H1 2024 net profit of EUR 1.4 million, reflecting robust operational cash flow and ongoing investments in marketing and distribution.