Asmallworld AG
ASWN.SW
Swiss Exchange0.63
CHF
+0.02
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Asmallworld AG
ASWN.SW
(Swiss Exchange)
Recent
price
0.63
P/E
ratio
- -
div
yld
- -
ROIC.AI
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in mil. unless spec.- Similar Companies
- Business
- Asmallworld AG is a digital travel and lifestyle company specializing in the luxury segment, operating a global travel and lifestyle community platform. Its core products and services include exclusive membership subscriptions with tiered membership options such as Prestige, Signature, and the newly introduced Advantage tier; luxury travel booking services encompassing a curated portfolio of luxury hotels under the ASMALLWORLD Collection; and digital experience offerings that connect affluent travelers globally. The company operates through two primary segments: Subscriptions, which provides access to the community and premium benefits, and Services, which includes luxury travel-related services such as hotel bookings, private jet services through its subsidiary Jetbeds GmbH, and strategic partnerships with luxury hotel groups and airlines. Founded in 2004 and headquartered in Zurich, Switzerland, Asmallworld AG has expanded its operations globally through digital platforms serving a worldwide customer base. It is a subsidiary of Pellegrino Capital AG. Recent major company developments include the acquisition of Jetbeds GmbH in November 2023, enhancing its private jet service offerings. In 2024, the company completed a significant business model transformation by launching a new membership model that includes a free tier and premium paid tiers, driving a 26% increase in membership, reaching about 88,200 members. Asmallworld also rebranded to emphasize its focus on modern luxury experiences and expanded its luxury hotel portfolio by 200 new properties, partnering with GHA DISCOVERY, IHG Hotels & Resorts, and Althoff Hotels. Other strategic alliances include collaborations with airline loyalty programs such as Miles & More (Lufthansa Group), Emirates Skywards, and Cathay Pacific, which enriches its travel offerings. The company focuses on the luxury travel and lifestyle industry, targeting affluent travelers and luxury service consumers across Europe, Asia, and the Americas. The ASMALLWORLD Collection is a key product category comprising a selection of luxury hotels worldwide, supported by strong hotel partner alliances. The company’s platform promotes exclusivity, curated travel experiences, and community engagement among high-net-worth individuals. Asmallworld AG’s strategic direction emphasizes digital innovation, membership growth, and expanding luxury travel services to build a comprehensive travel ecosystem. Net sales for 2024 were stable at CHF 20.9 million with EBITDA exceeding expectations, highlighting ongoing operational improvements and financial stability. In summary, Asmallworld AG primarily offers luxury travel-related memberships, exclusive community access, curated luxury hotel bookings, private jet services via Jetbeds, and strategic partnerships with leading hotel brands and airlines. Recent company changes include a membership model overhaul with new tiers, acquisitions to expand travel services, brand redefinition, and expanded global strategic alliances across luxury hospitality and airline sectors, all rooted in its Zurich headquarters since its founding in 2004. This comprehensive approach positions Asmallworld AG as a leading digital ecosystem for luxury travel experiences globally.