- Business
- Accent Group Limited (ASX:AX1) is an Australia-based digitally integrated retailer, distributor and franchisor of premium lifestyle footwear, apparel and accessories, primarily operating through over 800 physical stores across 28 retail banners and more than 35 online platforms in Australia and New Zealand. The company offers an extensive portfolio of owned and distributed brands, including retail banners such as The Athlete's Foot, Platypus Shoes, Hype DC, Glue Store, Stylerunner, Nude Lucy and Subtype; distributed international brands encompassing Skechers, Vans, Dr. Martens, Merrell, Timberland, Saucony, HOKA, Herschel, Superga, UGG, CAT, Palladium, Kappa and Lacoste; and proprietary brands like Article One, Beyond Her, First Muse, Henleys, IN THE NAME OF, Lulu & Rose, Sneaker LAB and Weekend Cartel. Founded in 1988 as a wholesale distributor in New Zealand and headquartered at 2/64 Balmain Street, Richmond, Victoria 3121, Australia, Accent Group targets performance sports and lifestyle consumers through its multi-channel model serving men, women and kids across casual, streetwear, activewear and premium segments. In recent developments, Frasers Group plc, a UK-based global sports retailer, increased its stake to 19.57% as of 2025 and entered a long-term strategic partnership with Accent Group, including a subscription for additional shares raising approximately A$60.4 million, the acquisition of Frasers' MySale discount online fashion marketplace to bolster Accent's e-commerce capabilities, and plans to launch Sports Direct stores across Australia and New Zealand. Previously known as RCG Corporation Limited until its rebranding in November 2017 following the 2015 acquisition that consolidated its operations, the company continues to expand through such alliances amid its focus on international brand distribution and omnichannel growth.