B90 Holdings PLC is an online marketing and operating company focused on the iGaming industry, specializing in customer acquisition for online sports betting and casino operators through high-value lead generation and affiliate services. Founded in 2011 and headquartered at 33-37 Athol Street, Douglas, Isle of Man, the company operates a portfolio of brands including Bet90, a well-established platform generating leads for sports betting providers; Oddsen.nu, a leading sports betting community and affiliate website; Tippen4you.com, a sports betting community site; and Spinbookie, a licensed platform offering sports betting and casino experiences with live betting markets. It conducts digital marketing via wholly owned websites that provide content, forums, and player offers, while also operating its own sportsbook and casino products; the business segments into operating sportsbook and casino brands and online marketing/promotion through affiliate agreements, targeting international markets outside the UK with revenue primarily from affiliate commissions and partner contracts. Recent developments include a strategic shift to B2B operations with the relaunch of Bet90.com in late 2023, expansion of Oddsen.nu globally in April 2024 and new marketing agreements in May 2024, grant of options to directors and employees in June 2025, release of interim results in September 2025 affirming revenue growth from growing international partnerships, and a November 2025 statement confirming that UK gambling tax increases have no impact on its non-UK revenue streams or 2025 financial guidance of approximately 6.4 million euros in revenue and 1.1 million euros in EBITDA.