Bell Financial Group Limited (ASX: BFG) is an integrated Australian financial services company providing wealth management, stockbroking, and investment advisory services to retail, wholesale, and institutional clients. The company offers online and phone-based share trading platforms including Bell Direct and EasyEquities Australia; full-service stockbroking through Bell Potter Capital Limited; corporate advisory and capital raising services; and private wealth management solutions encompassing portfolio management, financial planning, and superannuation services. It operates primarily in Australia with a national footprint through its subsidiaries Bell Potter and Bell Direct, targeting individual investors, high net-worth clients, self-managed superannuation funds, and corporate entities. Founded in 1993 and headquartered in Melbourne, Australia, the company continues to focus on expanding its digital trading capabilities and advisory offerings amid evolving market conditions.