Celsius Holdings Inc.
CEL.MX
Mexican Stock Exchange- -
MXN
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Celsius Holdings Inc.
CEL.MX
(Mexican Stock Exchange)
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ROIC.AI
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- Business
- Celsius Holdings, Inc. is a global beverage company specializing in the development, processing, manufacture, marketing, sale, and distribution of functional energy drinks designed to promote active lifestyles. Its core product portfolio includes the CELSIUS Originals and Vibe lines; CELSIUS ESSENTIALS, targeted towards fitness enthusiasts with enhanced physical performance and cognitive benefits; CELSIUS On-The-Go powder sticks for convenient energy anywhere; and CELSIUS Hydration, a caffeine-free electrolyte beverage formulated for replenishment and hydration. The company distributes its products across multiple channels including supermarkets, convenience stores, drug stores, fitness centers, gyms, e-commerce platforms, and more, operating primarily in the United States, North America, Europe, and the Asia Pacific. Founded in 2004 and headquartered in Boca Raton, Florida, Celsius Holdings has evolved from its former name Vector Ventures, Inc., which changed in 2007. Recently, Celsius Holdings announced its strategic acquisition of Alani Nutrition LLC (Alani Nu), a female-focused health and wellness brand offering functional beverages, in a deal valued at $1.8 billion, expected to close in the second quarter of 2025. This acquisition aims to strengthen Celsius's position in the better-for-you functional lifestyle platform by combining two rapidly growing energy drink brands to address increasing consumer demand for zero-sugar and health-conscious alternatives. Additionally, Celsius reported a 37% increase in total points of distribution during 2024, alongside revenue growth and margin expansion, demonstrating ongoing retail sales growth and market share gains. The company also appointed Eric Hanson as President and Chief Operating Officer in March 2025, signaling leadership reinforcement to support its growth initiatives. Celsius Holdings continues to invest strategically in vertical integration and capital-efficient expansion to drive long-term growth.