- CEO
- Rashad A. Davis
- Sector
- Consumer Defensive
- Industry
- Beverages - Non-Alcoholic
- Address
- 2122 East Highland Avenue # 425 Phoenix AZ United States of America 85016
- IPO Date
- Jan 23, 2013
- Business
- NOHO, Inc. (DRNK) manufactures and sells functional beverages, primarily The NOHO Supershot and The After Shot energy drinks designed for rapid morning recovery from hangovers, fatigue, jet lag and wooziness; the products feature hydro-nano science delivery with all-natural ingredients including liver blend herbs, vitality adaptogens, amino acids, vitamin B complex, 72 trace electrolytes, vitamin C, caffeine, glucuronolactone and glutathione in passion fruit flavor, offered in 3 fl oz (89ml) shots without artificial sweeteners, colors or flavors. Headquartered in Phoenix, Arizona, the company operates in the beverage and specialty chemicals sectors, targeting consumers seeking hydration, energy and toxin neutralization benefits. In recent strategic shifts, NOHO transforms into a worldwide holding company, acquiring mining assets including gold mining claims in California, specialized equipment and green gold extraction technology from Star Alliance International Corp. in exchange for preferred stock and shares; it secures a minority interest in an AI company focused on educational platforms and AIEnglish; enters non-binding letters of intent for 51% ownership of a Nevada mine; launches the Smog Armor product line of non-toxic paints for indoor air pollution reduction; pursues expansions into innovative materials, advanced mineral extraction, fintech investments in revenue-positive proprietary software firms and additional Arizona/Nevada gold mines. CEO Anthony Anish, appointed in mid-2025 replacing Rashad Davis, provides up to $1 million in interim funding starting with a $250,000 advance to support AIEnglish investment, Smog Armor development, new acquisitions and working capital, alongside plans for gold leaching operations on unprocessed ore to generate September 2025 revenue, audited financials, Form 10 SEC filing and enhanced shareholder communications. The company plans gold mining technology licensing, diverse division formations and retention of acquired management teams for growth across sustainable mining, eco-friendly technologies and global operations.