- CEO
- Geoffrey Winters
- Full Time Employees
- 15
- Sector
- Consumer Defensive
- Industry
- Beverages - Non-Alcoholic
- Address
- 450 East Las Olas Boulevard Fort Lauderdale FL United States of America 33301
- IPO Date
- Dec 13, 2007
- Business
- Purple Beverage Company, Inc. develops, markets, and distributes functional beverage products primarily in the United States. The company’s core product is a functional beverage branded as Purple, which combines natural juices from seven antioxidant-rich fruits including acai, black cherry, pomegranate, black currant, purple plum, cranberry, and blueberry. This product targets new age and functional beverage consumers who prefer healthier alternatives to traditional carbonated soft drinks. Founded in 2007, Purple Beverage Company is headquartered in Fort Lauderdale, Florida.
The company operates within the consumer staples sector, specifically focusing on non-alcoholic beverages, positioning itself in the emerging functional and better-for-you beverage market segment. Purple Beverage Company’s primary geographic market is the U.S., where it distributes its products through various retail channels aimed at health-conscious consumers seeking antioxidant benefits.
Recent developments include strategic efforts to recover from a 12.6% decline in net revenue through innovation and tactical adjustments, although no major acquisitions or new partnerships have been announced within the most recent two years. The company continues to focus on expanding its functional beverage category offerings and solidifying its market position among alternative beverage consumers. There are no significant changes in corporate structure or ownership reported during this period.