- Business
- PT Nusantara Sejahtera Raya Tbk (CNMA.JK) operates Indonesia's largest cinema chain under the Cinema XXI brand, providing movie exhibition services through networks including Cinema XXI, The Premiere, and Cinema 21; it offers diverse screening formats such as regular, deluxe, IMAX with Laser, and Dolby Atmos-equipped auditoriums across approximately 1,360-1,365 screens in 259-260 locations spanning 66 cities and regencies throughout Indonesia. The company also provides food and beverage sales via outlets like XXI Cafe, The Premiere Cafe, and XXI Lounge, as well as digital platforms including m.tix, TIX ID for ticketing, and m.food for online ordering; additional segments encompass advertising on screens and digital signage, event organization including MICE activities, venue rentals, promotional events, and convenience fees from digital transactions. Founded in 1988 and headquartered at Jl. K.H. Wahid Hasyim No. 96-A, Central Jakarta, the company functions as a subsidiary of PT Harkatjaya Bumipersada and went public via an IPO on the Indonesia Stock Exchange in August 2023. Recent developments include achieving a record over 14 million admissions in April 2025, sustained expansion with six new cinemas launched in 2025, and a strategic partnership via MoU with Vasanta Group in June 2025 to build Flores island's first cinema in Labuan Bajo's Mawatu development, enhancing entertainment infrastructure in tourism areas.