COG Financial Services Limited is an Australian finance broker aggregator and equipment leasing company serving small to medium-sized enterprises (SMEs). The company operates through multiple segments including Finance Broking and Aggregation, Novated Leasing, Asset Management and Lending, and intersegment activities. It provides aggregation services to independent brokers and investments in broker entities, representing over A$4.5 billion per annum of Net Asset Finance. Its product and service offerings include equipment finance broking; originating new chattel mortgage products; novated leasing and salary packaging services for government and private sector clients; insurance broking; investment fund management; and financing arrangements for commercial customers' essential business assets. The company also operates wholly owned subsidiaries including TL Commercial Finance Pty Limited and Platform Finance, which supports brokers outside of asset finance.
Founded in 2002 and headquartered in Chatswood, New South Wales, COG Financial Services has grown to become Australia’s largest asset finance broking group, leveraging a broad network of over 8,500 accredited brokers. In recent developments, COG has continued expanding its broker network and integration of technology platforms, including investment in the COG Connect broker platform. It has reported record net assets financed reaching $8.9 billion for the fiscal year 2024, a 16% increase over the prior year, driven by organic growth and acquisitions. In 2025, the company acquired an additional 14.1% stake in Fleet Network Pty Ltd, bringing total ownership to 92.4%, further consolidating its market position. COG also emphasizes cybersecurity and innovation in its strategic focus, aiming to consolidate fragmented broker markets and expand in-house product offerings.
COG Financial Services operates primarily within the Australian market and targets SMEs across diverse industry sectors needing equipment finance, leasing, and related financial services. The company was formerly known as Consolidated Operations Group Limited until its rebranding in November 2020. It employs approximately 2,000 personnel and functions as a publicly listed entity on the Australian Securities Exchange under the ticker COG. Its business model combines finance broking, aggregation, lending solutions, and leasing to deliver comprehensive financial services to SMEs and brokers, reinforcing its leadership position in the sector.